I make the systems a business runs on simpler, smarter and easier to use.
I’m Zack, Enterprise Platform Manager at Focal Point Care. I run our CRM day to day, turn what teams need into workflows that make sense, and design the websites and brands that go with it.
Systems
I’m the go-to person for our CRM: setting it up, writing custom code when it needs some, managing who can see what, and keeping it running smoothly.
Process
I sit down with teams, find what’s slowing them down, and turn it into better workflows, automations or clear plans for our developers.
Design
Websites, brands and screens for healthcare, law and real estate since 2020. I can build them, too.
What I do as a platform manager
A CRM is the system a company uses to keep track of its clients and its work. The one I run is built on Creatio. I’m the person between the teams and the system: I work out how the work should flow, set up the platform, write custom code when it needs some, write specs for the bigger builds, and make sure people actually use it.
- 01
Listen first
I meet with teams and leaders to understand what’s slowing them down, then write it up as clear requirements.
- 02
Shape the workflow
I map how work should move between teams, then set up the workflows, forms and views to match.
- 03
Automate the busywork
Assignments, reminders and record updates that used to be done by hand now happen on their own.
- 04
Build it and test it
I write the code for smaller changes, write specs for the bigger ones, and test everything before it goes live.
- 05
Get people using it
Day-to-day support, onboarding, training sessions and step-by-step guides, so every department works the same way.
- 06
Keep the data trustworthy
Regular data checks and clean records mean the dashboards leadership relies on are actually right.
Websites & brands I’ve designed
- Creatio
- CRM administration
- Low-code process design
- Workflow automation
- Requirements & functional specs
- User acceptance testing
- Data quality & governance
- Dashboards & reporting
- Training & SOPs
- HubSpot
- Figma
- Illustrator
- Photoshop
- InDesign
- After Effects
- Brand identity
- UI/UX
- Illustration
- JavaScript
- C#
- SQL
- HTML
- CSS
- WordPress
- Webflow
- Git
Career
2026now
Enterprise Platform Manager
Focal Point Care
Primary administrator and developer for the company’s Creatio CRM: workflows, automations, custom code, data quality, training and releases. Still lead web design for the family of companies.
20222026
Web Designer & Developer
Quality Rehab Management, a Focal Point Care company
Designed and built websites and brand systems for healthcare clients, ran monthly analytics reviews, and supported every site after launch.
20212022
Graphic/Web Designer & Marketing Specialist
Sheppard Law Firm & The Freedom Practice
Rebranded The Freedom Practice, designed landing pages and ran A/B tests to lift conversion.
20202021
Graphic Designer & Social Media Manager
Golden Boat Lifts
Designed product logos and brand materials with the executive team and ran social campaigns.
Tools & skills
- Platform
- Creatio
- CRM administration
- Low-code process design (BPMN)
- Workflow automation
- Requirements & functional specs
- User acceptance testing
- Data quality & governance
- Dashboards & reporting
- Training & SOPs
- HubSpot
- Design
- Figma
- Illustrator
- Photoshop
- InDesign
- After Effects
- Brand identity
- UI/UX
- Illustration
- Code
- JavaScript
- C# (Creatio script tasks)
- SQL
- HTML
- CSS
- WordPress
- Webflow
- Git
- Marketing
- SEO (Semrush)
- Google Analytics
- A/B testing
- Content strategy
What people say
Zack is incredibly dedicated and never cuts corners. He treats every project with care, no matter the size, and always delivers his best work.
Zack works fast without sacrificing quality. He meets deadlines with ease, stays efficient, and still manages to produce top-tier work.
Zack is a rare designer who’s great at both web design and illustration. Whatever you need, he has the skills to bring it to life.
Writing
- July 2025Branding Matters Your brand is speaking right now. The question is whether it's saying what you think it is, and whether anyone's listening.
- June 2025Website Do & Don't Stop making these basic website mistakes, and what to do instead. The fundamentals that separate a site that works from one that just exists.
Say hello
Hiring for a platform, CRM or design role? Need a second set of eyes on a workflow? I read everything.