Zack Rodger

Focal Point Care

• Primary administrator and subject matter expert for the company’s Creatio CRM and its affiliated business units
• Configure workflows, business processes, forms, views and dashboards; manage user access and security roles
• Develop custom functionality with JavaScript page logic, C# script tasks in business processes, and SQL for data work
• Gather requirements from stakeholders and write functional specifications for the development team
• Coordinate enhancements, releases and roadmap priorities; run user acceptance testing before deployment
• Monitor data quality, run data audits and coordinate corrections across teams and integrated systems
• Support users day to day; create training materials, SOPs and guides, and lead onboarding and refresher training
• Partner with BI teams on reporting for leadership; continue to lead web design for the company

Quality Rehab Management (a Focal Point Care company)

• Promoted to Web Designer & Developer in April 2023 following measurable impact on client outcomes
• Designed and developed responsive, accessible websites for healthcare clients in Figma and WordPress
• Established brand guidelines and design systems, and trained clients to manage their own content after launch
• Ran monthly client meetings to review analytics, find growth opportunities and adjust strategy
• Translated SEO data for non-technical clients, driving measurable organic search improvements

Sheppard Law Firm & The Freedom Practice

• Led the rebrand of The Freedom Practice: logo, typography, color system and usage guidelines
• Designed landing pages and marketing materials that contributed directly to lead generation
• Ran A/B tests to improve website conversion rates and overall performance

Golden Boat Lifts

• Worked with C-level executives to translate brand vision into design deliverables
• Designed product logos and identity materials that set offerings apart in a competitive market
• Led social media campaigns that increased traffic, engagement and sales